1. According to you, determination of identity in space is what sets the course for the future. Why so?
A company’s identity as a brand really is its actual value. Convincing creation of real brand space is about transferring its emotions, values and information onto the room. We coined this idea by our philosophy: »Form follows identity«. The room not only underlines but also increases the experience of the brand. At the same time, it creates a bond between customers, visitors and - of course - staff. The more strategically and long-term  our customers, the companies, see and accompany this process, the more sustainable will their success be.

2. Are visitors really able to identify the company’s values by the brand space without knowing the brand itself?
Yes, they are, since the contents of a brand only become visible through the appearance. This way you can experience and understand the brand’s promise. Less by words, but by experiences that directly activate its vision. (?) In order for a brand’s spirit to be truly recognized it needs to be revealed in its appearance. Each company possesses its own emotional strength that has to be identified, concentrated and controlled. It is our job to translate this identity into a space and to show which strength and vision the brand has in store.

3. When designing, you prefer the combination with other disciplines. How?
Here is an example: A company that is currently in a process of change seeks for impulses for their space. We create new forms of expression that make the brand and its capabilities visible. During this process we use innovative products and designs and we engage people who think and act future-orientated. Depending on the scope of duties, those can be artists, sociologists or psychologists of perception. This way we develop new experiences, sustainable strategies for the future and surprising percipience qualities.

4. How do you find and “translate” a brand space?
We developed a tool that captures the company’s values, the facts and the emotions through interviews and analyses. This information combined gives a clear profile that influences the design of the room. These values go beyond the feelings and create a realistic basis we can transfer onto the room later. This way a logical concept of the brand space becomes visible and its effect unique.

5. What is the added value that a room can achieve at its best – thinking about a company’s reception?
Receptions are focal points of a business culture. As visitor you can immediately read about the company’s identity only from different design features. The reception is the calling card, place of orientation and information. It is a room by which you are supposed to feel authenticity and truth to materials, a room of experiences that should touch people and give clear orientation. This is the place where the added value for the company is located: the reception is the entrée of the business culture and its calling card to the outside.

6. Do the qualities needed to design a small room differ from the ones for a large space?
The parameters for the determination of s small or a wide area are identical since it is always about brand and space. We like challenging ourselves with new questions that are not common. In that process the range is wide: from the creation of an office building to the rearrangement of a hotel. There is always the one idea that sticks in mind: the search after the properly designed space for the people.

7. Rooms are memories of the future, is one of your key sentences. How do you interpret that?
Everything we do is an assumption of what will happen in that space in the future. We want the concept of the once drafty atrium to help communicate and relax. We try to foresee behavior and life. This way the good feeling of developing a future for the company is created in cooperation with the constructor. People always know directly if the analysis of the future was correct or not. We design the field map for the future and make it successfully fit to the company.

8. The clearer the brand values are, the stronger they can be shown. How do you proceed with companies just founded?
If brand values are not quite stabilized yet, we are able to carve them out with the help of experts. We not only render the already existing values more precisely, but also give feedback about the company’s aim. This way we achieve communication and we can think about adding current social questions if they are relevant for the company. Due to a mutual dialog with companies that are not quite stabilized yet, we are capable of developing profiles full of spirit, filling new space, developing an own aesthetic. The earlier we are asked in this process, the stronger can we make the new identity be shown.