The identity of a real estate as a brand is its actual capital. To transfer its emotions, values and information to the space conveys a convincing brand space design.
We shaped this idea with the principle »form follows identity« - the form, so the design follows the identity of the brand.
The brand values of »coeur cologne_office par excellence« as high quality, exclusive, sophisticated, international, dynamic, sustainable or versatile identification transfer into the space, the experience of the brand itself. So it is underlined and elevated. At the same time this creates bonding force for customers, visitors and of course the employees.
The central brand theme is the word »coeur cologne« itself- divided into large glowing single letters, it floats elegantly from outside, the entry portal, to the inside, rises dynamically up into the large atrium and ushers into the small atrium. In doing so the brand can be already seen from afar as a space connecting element and thus creates great attention and identification.
One enters the atrium through a glassy, therefore maximal transparent, vestibule which aligns geometrically to the main axises in the atrium and guides directly to the central reception counter. This counter is not a furniture with a decorative or purely functional design approach. It is rather a »carrier of the brand«, or exclusive representative of the »coeur cologne«.
Its two elegant segments form together a parallelogram which orientates oneself towards the space geometry and binds it to the maximum. The vertical, from inside glowing surfaces which meander like parts of architecture are not of a specific, immediately recognizable material. They rather create an innovative platform for identity-establishing information.
This platform can be played on statically like for example with the brand sign, or even with dynamic alternating content (pictures and films), whereby connections can be generated variously between the location, the real estate the »coeur cologne«, its tenants and visitors. The inclusion of all necessary functions of the reception and concierge services is self-evident.
At the reception counter the visitor can already spot the first two markings of three building parts: for this purpose two-storey glowing glass displays will be integrated into the façade. Hence a coloured differentiation of the stairwells can be implemented easily. The already from afar visible displays carry the company names of the tenants. They also integrate each letter box system with bell and intercom. So all required functions are bundled here.
Beyond that there is a transmission of the building part markings into the second dimension through gobo-spotlights which could project large format information onto the floor in front of the stairwells.
There, a wide range of furnishing varieties is possible to fulfill the atmospheric and functional needs of this place.
Optically the large atrium ends in a large plat area, which is integrated into the podium. Two concise leaf trees underline the character of the atrium as a »space between in- and outside« and create human standards at the same time.
This motif repeats itself centrally in the small atrium with a solitary tree, around whose planting area a bench for lingering is being placed.
In this way both atriums are linked together in respect of content.
The colour- and material choice fits modestly elegant to the existing architecture. Thereby white- and crème tones dominate, accompanied by a warm grey colour palette in the lounge furniture.
This is sensible in front of the background of different brand motifs, because that is only how one’s attention turns to the strong elements of brand presentation of the »coeur cologne« and its tenants, and it therefore creates a lasting reminder value of this special place.