B»Meet today’s body & lifestyle«, that is the formulated position of the woman at »Fitness First Women fitness clubs«. She should be herself amid like-minded women, with everything that is good for her.
Two_space developed for »Fitness First Women« an architectural brand identity which, past the visual perception, strengthen and bond physically and mentally. Spaces, which match the »Fitness First Women-brand identity«: open and friendly, positive and emphatic, inspiring and motivating.
For two_space this ment to create an atmosphere of inspiring sensuality and attractive design.
The central design idea was thereby the usage of coloured light on the basis of extensive colour psychological analyses in order to influence body and senses positively .
Already in the beginning of the 20th century medicine confirmed the positive psychosomatic impact of light colour on human’s physique and psyche and is being used today e.g. in terms of light therapies (chromotherapy).
At »Fitness First Women« this effect should support the training, increase the overall wellbeing, raise the memo value and serve as a unique selling point.
Corresponding to each training needs the dynamic or static usage of light colours required a neutral background to greatest possible extent. Haptic, appealing materials, a clear, dynamic form language as well as large-sized, repetitive brand campaigns complete the exceptional atmosphere and thus shape the brand message »meet today’s body & lifestyle«.
